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43 industry guides

Business email, industry by industry

A plumber and a therapist do not need the same email setup. One wants estimates@ with two people reading it; the other wants one private address and a separate one for billing. These guides go trade by trade.

Each guide lists the addresses to create first, who should receive each one, how to keep mail flowing when staff change, and the mistakes we see most in that line of work. Pick your industry below, or the closest one.

All of it runs on a free plan: up to 15 mailboxes on your own domain, with the shared addresses set up as groups so the right people see the mail.

How to pick your addresses

  1. Start with the one address customers will use to reach you: hello@ for most businesses, bookings@ for anything with appointments, estimates@ for the trades.
  2. Add the money address second: billing@ or invoices@, read by whoever chases payments.
  3. Give each person their own mailbox for conversations that should stay private.
  4. Put shared addresses in a group so more than one person sees them, and change the members when staff change.

6 industry guides

Trades and home services

Quotes, call-outs and invoices, usually answered from a van. The setup has to work on a phone.

6 industry guides

Health, care and wellbeing

Appointments, records and private conversations. These guides lean on separate addresses and tight access.

8 industry guides

Professional services

Firms that live on trust: the address on the engagement letter has to match the domain on the website.

5 industry guides

Shops, food and online sellers

Orders, returns, suppliers and marketplaces, with one address for customers and another for the people you buy from.

5 industry guides

Property, travel and events

Bookings, tenants, guests and couples. High-stakes dates, and a lot of people copied on one thread.

4 industry guides

Creators and media

Sponsors, guests, press and fan mail, kept apart from the address you give your bank.

3 industry guides

Education, faith and nonprofits

Parents, congregations and donors, on a small budget and often run by volunteers.

6 industry guides

Startups, freelancers and small teams

From a one-person business to a remote team: who owns the domain, who is admin, and what to set up in the first week.

Common questions

Which address should I create first?
The one customers will use to reach you. For most businesses that is hello@. For anything with appointments it is bookings@, and for the trades it is estimates@. Add billing@ second.
My industry is not listed. Which guide should I read?
Pick the closest one. A tattoo studio works like a salon, a tutoring centre works like a school, a food truck works like a cafe. The address pattern carries over, and new industries are added regularly.
Can more than one person read the same address?
Yes. Put the address in a group and every member sees the mail. When someone leaves, change the group instead of handing over a password.

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