Deliverability1 min read
The Small Business Email Deliverability Checklist (Printable)
Fifteen checks before you send marketing or transactional mail — DNS, content, lists, monitoring, and bounce handling.
- Domain ownership verified with TXT
- MX points only to your current provider
- SPF passes on test sends
- DKIM signature validates
- DMARC record published (start p=none)
- From address matches authenticated domain
- Physical mailing address in marketing footers where required
- Unsubscribe link on bulk mail
- No purchased email lists
- Bounce handling — stop mailing hard bounces
- Monitor complaint rates in provider dashboards
- Separate transactional and marketing streams
- Consistent From name recipients recognize
- Test with mail-tester.com before big launches
- Review OquMail deliverability dashboard weekly
Want to see how your own domain is set up? Use the free SPF checker, DMARC checker and MX lookup: they run in your browser and store nothing.