Deliverability1 min read
Bounce Rate and Sender Reputation: What Small Businesses Should Track
Hard vs soft bounces, complaint rates, and how OquMail's deliverability dashboard helps you spot problems early.
Reputation is the memory inbox providers have about your domain. High hard-bounce rates and spam complaints burn it fast; consistent legitimate mail rebuilds it slowly.
Hard vs soft bounces
Hard bounces (550 user unknown) mean remove the address. Soft bounces (mailbox full, greylisting) may succeed on retry — OquMail defers and attempts again automatically.