Guides1 min read
Your Email Address Is a First Impression — Make It Count
Before your subject line, before your logo — recipients see your address. A practical guide to making that moment work for you.
In mobile inbox previews, the sender name and address appear before the subject. You have half a second to communicate "legitimate business" instead of "random person."
Quick summary
- Use you@yourcompany.com or firstname@yourcompany.com
- Match your website domain exactly
- Set a clear display name: "Jane — Acme Support"
- Use role addresses for departments: billing@, hello@
- Numbers and nicknames in consumer addresses
Do this
- Use you@yourcompany.com or firstname@yourcompany.com
- Match your website domain exactly
- Set a clear display name: "Jane — Acme Support"
- Use role addresses for departments: billing@, hello@
Avoid this
- Numbers and nicknames in consumer addresses
- Free email domains for contracts and money
- No-reply for messages that need answers
- Mixing personal and business in one inbox without rules