info@ vs admin@ vs office@: Which to Use, and Which to Keep Private
info@, admin@ and office@ are not interchangeable: what each signals, why admin@ should exist but stay unpublished, where office@ works, and how to route them.
Three addresses turn up on nearly every small-business domain, and they get used as if they were the same thing. They are not. info@ is a public front door. office@ is a team address with a specific regional flavour. admin@ is a technical role that software, registrars and certificate authorities write to, and publishing it as your contact address is a mistake that costs you later. Here is what each one is for, which one belongs on the website, and how to set all three up in ten minutes.
Quick answer
Publish one public address, and make it hello@ or contact@ rather than info@ if you have the choice (info@ draws the most spam of any address on the internet). Create admin@ anyway, keep it unpublished, and route it to whoever manages your domain, software accounts and billing. Use office@ as the public address only if you are in a market where it is the convention, such as Germany, Austria, Switzerland or the Netherlands, or if "the office" is genuinely who answers.
What each address signals
- info@ — the oldest generic address. Readers assume a brochure, not a person, and spammers assume it exists on every domain. It works, but it is the address most likely to be ignored and the one that fills with junk fastest.
- admin@ — a role, not a welcome. Receivers read it as "the person who runs the systems". Software vendors, domain registrars, hosting panels and security notices default to it. It should exist, be monitored, and stay off the website.
- office@ — "the office will deal with it". Neutral, slightly formal, common on continental European domains (office@firma.de, office@bedrijf.nl) and among professional practices. In the US, UK and most of Africa and Asia it reads as unusual.
Why admin@ should exist even if you never publish it
A surprising amount of important mail is addressed to admin@ without anyone choosing it. SaaS tools send the account-owner notices there. Some certificate authorities offer admin@, administrator@, hostmaster@, postmaster@ and webmaster@ as the addresses they will email to prove you control a domain. Registrars send transfer and expiry warnings to the contact on file, which is often admin@. If the address does not exist, that mail bounces and you find out when a certificate fails to renew or a domain lapses. Create it, point it at the owner or the person who manages your accounts, and give it a filter that flags messages from your registrar and your hosting provider.
Where office@ is the right public address
In German-speaking countries and the Netherlands, office@ is as normal as info@ is elsewhere, and a local customer will not blink at it. It also suits a practice where the administrative staff genuinely triage every message: a clinic, a law firm, an accountancy, a school. In those settings hello@ can feel flippant and info@ feels like a brochure, while office@ says "a person at the front desk will read this today". Outside those cases, pick hello@ or contact@; the hello@ vs info@ vs contact@ comparison walks through that choice.
Free business email on your own domain
OquMail gives you up to 15 mailboxes on your domain — free — with guided SPF/DKIM/DMARC, webmail, IMAP/SMTP for any mail app, and a send API. Setup is a few DNS records; changes usually take effect within minutes, occasionally up to 48 hours. Start at oqumail.com.
Set all three up in ten minutes
- Create the public address as a real mailbox on your domain (hello@, contact@ or office@). On OquMail a role mailbox is just another free mailbox, and it can be shared by two people.
- Create admin@ as a second mailbox owned by the person who manages the domain, hosting and software subscriptions. Do not publish it anywhere.
- Create info@ as a group that delivers into the public mailbox, so mail from people who guessed the address still arrives. Do not print it.
- Give the public mailbox a display name that is a person or a team, for example "Lena at Northline" or "Northline Office", and a signature with a first name and a phone number.
- Add a filter in admin@ that stars anything from your registrar, your hosting provider and your certificate issuer, and a second filter that files vendor newsletters.
- Put the public address on the website, the Google Business Profile, the invoice template and social bios, and keep it identical everywhere.
- Review all three mailboxes once a month for anything genuine that landed in spam.
Mistakes that cost you later
- Publishing admin@ as the contact address. It then draws the public spam load and the registrar's renewal warning gets lost in it.
- Letting admin@ bounce because nobody created it. The first sign is usually a certificate or a domain that fails to renew.
- Running office@ in a market where nobody uses it. Customers assume a typo for office hours or a department and write to a personal address instead.
- Giving all three to different people with no shared rule for who replies within one business day. Role addresses only work with an owner.
- Forwarding everything to one personal Gmail. The role addresses then leave with that person when they go.
Common questions
Is admin@ the same as postmaster@ or abuse@?
No. postmaster@ and abuse@ are the addresses the email standards expect every mail-receiving domain to have, and receivers and blocklist operators write to them about delivery problems and complaints. admin@ is a convention, not a standard. Create all three; the postmaster@ and abuse@ guide explains the first two.
Can info@ be my only address?
It can, and plenty of businesses manage. You will get more spam and slightly fewer replies than with hello@ or contact@. If info@ is already printed on vans and stationery, keep it live for as long as those exist and add a friendlier public address alongside.
Should admin@ be a mailbox or a forward?
A mailbox, with its own password. Account-recovery and domain-transfer emails arrive there, and a forward to a personal address that later changes is how those get lost.